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Sign up todayThe Art of the Start 2.0
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreWhether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.
Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Paul Boehmer attended his first Shakespearean play while in high school; he knew then that he was destined to become the classically trained actor he is today. Graduating with a master's degree, Paul was cast as Hamlet by the very stage actor who inspired his career path. A nod from the Universe he'd chosen aright! Paul has worked on Broadway and extensively in regional theater. Coinciding with another of his passions, sci-fi, Paul has been cast in various roles in many episodes of Star Trek. Paul's love of literature and learning led him by nature to his work as a narrator for audiobooks, his latest endeavour. Paul is married to the love of his life, Offir, and they live in Los Angeles with their two midnight-rambling tomcats, Dread and David.
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