Wal-Mart's Marketing Strategy

Summary

Our team of undergraduate students delved deep into the marketing strategies employed by Wal-Mart, uncovering their promotional tactics and supplementary marketing techniques that have propelled them to become one of the world's most profitable businesses. Through meticulous research, we dissected Wal-Mart's marketing mix, focusing on a case study of Great Value Bottled Water, including its flavored varieties and the upcoming exclusive release of a 100-bottle pack. This comprehensive report, crafted as a final assignment for a college-level course, offers not only insightful analyses but also clear definitions of key marketing terms and practical real-life examples. Whether you're a student, a business professional, or simply an enthusiast of marketing, this report will equip you with the knowledge to excel in the field. As the author, I hold a Bachelor's Degree in Business Administration and an Associate's Degree in Management Technology.