Content Rules

Summary

To market your business, reach new
customers, and create long-lasting loyalty, you need one indispensable
element: CONTENT.



Whether it's bite-sized tweets that allow you to forge relationships on
Twitter, blog posts that give your readers must-have advice, ebooks or white
papers that engage (and don't bore), videos that share the human side of your
company, interactive webinars that deliver a valuable learning experience, or
podcasts that can be downloaded and listened to on the fly (and more!) . . .
now more than ever, content rules!



Today, you have an unprecedented opportunity to create a treasury of free,
easy-to-use, almost infinitely customizable content that tells the story of
your product and your business, and positions you as an expert people will
want to do business with.



Ann Handley and C.C. Chapman, business writers, speakers, and marketing
thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon
FiOS, show you how to leverage all of today's tools to create content that
truly speaks to your audience. They'll show you how to:

• Understand why you are generating content-getting to the meat of your
  message in practical, commonsense language, and defining the goals of your content
  strategy


• Explore ways to integrate searchable words into your content without
  sounding forced (or sounding like "Frankenspeak")


• Write in a way that powerfully communicates your service, product, or
  message across various Web mediums


• Create a publishing schedule
  that allows you to create different kinds and types of content at once