Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create accountShop Small Sale
Shop our limited-time sale on bestselling audiobooks. Donโt miss outโpurchases support local bookstores.
Shop the saleLimited-time offer
Get two free audiobooks!
Nowโs a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, weโll give you two bonus audiobook credits at sign-up.
Sign up todayThe Business of Belief
This audiobook uses AI narration.
Weโre taking steps to make sure AI narration is transparent.
Learn moreSummary
In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
The Business of Belief is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.
The next big idea in business is BELIEF.