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Sign up todayI’d Rather Be in Charge
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Learn moreThroughout her illustrious career, Charlotte Beers has been a CEO, a chairman, an undersecretary of state, and the first woman to appear on the cover of Fortune magazine. But none of those titles compare to what Charlotte is called today: a teacher, educating women across the United States and Europe on how to break the glass ceiling in what she calls “the era of forging ahead for women.” Now, Charlotte shares her extensive knowledge and experience in I’d Rather Be in Charge, detailing concrete solutions to the most serious issue facing working women today: though exceptionally qualified, willing, and ready for the challenge, many are not yet in positions of influence and leadership in the industries they represent. Told in an intimate and honest style, I’d Rather Be in Charge is part personal history, part pragmatic guide, as Charlotte describes her own experiences, stories from her students, and lessons from her peers. By chronicling both successes and mistakes, Charlotte illustrates the universal message that finding your own personal style of leadership is the only way to take charge and find meaning and joy in the ever-evolving workplace of today. I’d Rather Be in Charge is a breakthrough book, a master class for women who are ready to learn how to shatter the glass ceiling, reach the corner office, and—above all—develop their highest self in the workplace and beyond.
Charlotte Beers, born in Texas, credits her success to a combination of her business insight and her innate Southern charm. Her calling out of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she led. Harvard Business School continues to teach their bestselling case study on leadership Charlotte Beers at Ogilvy & Mather Worldwide. From 2001 to 2003, she served as undersecretary of state for public diplomacy and public affairs under Colin Powell, taking on the task of bringing Brand America to the world, with special focus on the Middle East, and was awarded the Distinguished Service Medal. Today she conducts seminars throughout Europe and the United States, showing women how to transform themselves into managers and leaders in the many industries they represent. She lives in Charleston, South Carolina.
Heather Henderson is a voice talent, theater critic, and dramaturg. In addition to narrating audiobooks, she has voiced hundreds of commercial and educational projects, and her arts reviews and poems have appeared in newspapers and magazines across the country. She holds MFA and DFA degrees from the Yale School of Drama. She lives in Oregon.
Reviews
“Charlotte Beers is: Captivating. Persuasive. Charming. Disarming. Eloquent. Substantive. Successful. Modest. Strategic. Capable. Determined. Convincing. Enough said. Read this book to learn how to be in charge.”
“Charlotte is the greatest master of knowledge I have ever met. This book will help working women remove their self-imposed blocks and become as great as they are meant to be.”
“Charlotte Beers goes straight for the jugular with tales from her meteoric career in advertising. But her true gift is ultimately the ability to teach us all how to be both memorable and persuasive in our own communications. A must read that combines wit and wisdom in equal measure.”
“Reading I’d Rather Be in Charge, I found myself reflecting on my own way of teaching and leading. Charlotte candidly shares with us how she found her own unique path to influence in her exceptional journey in Corporate America and gives us precious advice on how to find ours. I will draw on some of her lessons in my Power and Influence class this season.”
“A role model and champion to all women who want to make the most of their careers, Beers offers useful guidance on how to seize opportunities, be influential, and shape events.”
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