Author:
Clive Veroni
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How Politics Has the Power to Turn Marketing on Its Head
Narrator
Clive Veroni
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Length
12 hours 57 minutes
Language
English
Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.
Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.
Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.
Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of blue-chip clients across North America. In 1999, he founded Leap Consulting, and prior to that he had a successful advertising career that included working on the launch of the IBM PS2 and the launch of the Apple “Think Different” campaign in Canada. He lives in Toronto, Ontario.
Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of blue-chip clients across North America. In 1999, he founded Leap Consulting, and prior to that he had a successful advertising career that included working on the launch of the IBM PS2 and the launch of the Apple “Think Different” campaign in Canada. He lives in Toronto, Ontario.
Audiobook details
Narrator:
Clive Veroni
ISBN:
9781487006594
Length:
12 hours 57 minutes
Language:
English
Publisher:
House of Anansi Press Inc
Publication date:
October 29, 2018
Edition:
Unabridged
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