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Learn moreIn this easy-to-follow, 10-step program, marketing expert Jim Hopkinson will help you get the the raise you deserve.
Using this book, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady."
While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim takes a "novel approach," weaving interesting stories, case studies, graphs, humor, and personal experience to make the topic come alive. The book also educates the reader on:
- Discovering the two simple - but vital - questions you need to answer for success
- Harnessing your social media network to gather valuable information
- Mastering successful FBI negotiation techniques to your advantage
- Creating a one-of-a-kind document to secure the highest salary range
- Using Jim's "Right back at Ya" Method to regain control of an interview
Jim Hopkinson is a Marketing Director at Condé Nast Digital, working on the online marketing, analytics, and social media strategy for brands such as Wired. He hosts a popular marketing blog and podcast called The Hopkinson Report, which mixes entertaining coverage of new media marketing trends, interviews with entrepreneurs, and analysis of companies driving the growth of the digital age. His energetic and passionate approach has been called "audible caffeine."
Jim also teaches a class called Social Media: Strategies for Marketing Success at New York University, enjoys serving as a mentor for young business professionals, and was named one of min's "Top 21 Social Media Superstars" in 2009. An avid sports fan, prior to Condé Nast Jim spent 8 years at ESPN, first as a technical producer in Seattle, then as an online marketer for ESPN.com and Mobile ESPN in New York City. Before ESPN, he was the third employee at a Boston-based multimedia startup that pioneered the use of MPEG video within interactive applications. Jim has a BS in Business Administration from Bryant College.
Jim Hopkinson is a Marketing Director at Condé Nast Digital, working on the online marketing, analytics, and social media strategy for brands such as Wired. He hosts a popular marketing blog and podcast called The Hopkinson Report, which mixes entertaining coverage of new media marketing trends, interviews with entrepreneurs, and analysis of companies driving the growth of the digital age. His energetic and passionate approach has been called "audible caffeine."
Jim also teaches a class called Social Media: Strategies for Marketing Success at New York University, enjoys serving as a mentor for young business professionals, and was named one of min's "Top 21 Social Media Superstars" in 2009. An avid sports fan, prior to Condé Nast Jim spent 8 years at ESPN, first as a technical producer in Seattle, then as an online marketer for ESPN.com and Mobile ESPN in New York City. Before ESPN, he was the third employee at a Boston-based multimedia startup that pioneered the use of MPEG video within interactive applications. Jim has a BS in Business Administration from Bryant College.
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