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Sign up todayEnchilada Entrepreneur
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreA philosophy of excellence in and out of the kitchen
Russell Ybarra has reached a degree of success in his professional life that allows him the time and space to reflect on his journey and offer its lessons to other entrepreneurs. Having built his company, Gringo’s Mexican Kitchen, from the ashes of what he describes as a history of professional failures, he tells a story that will resonate with new and experienced entrepreneurs in all spheres.
Enchilada Entrepreneur explains:
• Why success is a terrible teacher
• How to always guard your reputation
• Why a sense of urgency is critical
• How to get past fear of failure
• The power of living below your means
And this just scratches the surface!
Enchilada Entrepreneur offers an inspiring view into the founding and growth of one of Texas’s beloved dining icons and serves as a useful reference for entrepreneurs striving to establish practical habits while making a meaningful impact on the world.
Russell Ybarra (a.k.a. the Master Enchilada Roller) owns one of the most exciting Tex-Mex chains in the country, with 2,600 team members and twenty-four locations (and continuing to expand).
Despite his beginnings as a C student at best, Russell has become not only a successful business owner, with revenues pushing $160 million per year, but also a beloved leader and one of the most faithful givers you will ever meet.
Russell is also extremely grateful for the men and women who have served our country, which allows the rest of us to live in peace. Therefore, all profits from this book are donated to the PTSD Foundation of America's Camp Hope, a peer-to-peer residential program for veterans, providing hope and healing from the unseen wounds of war.
Combat Trauma Helpline: 877-717-PTSD (7873)
Follow Russell on Instagram: @russellybarra
Have comments about the book? Email book@gringostexmex.com.
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