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Sign up todayLand Rich, Cash Poor
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Learn moreThe hidden history of an economic and cultural catastrophe that is threatening our very food supply—the disappearance of the American farmer.
Taking on this story of heart and hardship, award-winning journalist Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival in Midwestern farm country. Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America. Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from inflation to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.
With newly analyzed data, sharp historical analysis, honest debate, and personal storytelling, Reisinger reveals the roots of a problem with stakes as high as they come. A vulnerable food supply, soaring prices for American families, environmental and ecological decay, farmer suicides, addictions, a deepening urban-rural divide, and more worries than ever about what’s for dinner. These are all becoming the hallmarks of a food system that has long stood as a modern miracle. Land Rich, Cash Poor offers the honest truth about these issues, and a candid look at what we can do about them—before it’s too late.
Brian Reisinger is a writer who grew up on a family farm in Sauk County. He contributes in-depth columns and videos for the Ideas Lab at the Journal Sentinel. Reisinger has written about the hidden stories of rural America in a wide range of publications, including USA Today via the Milwaukee Journal Sentinel, Newsweek, Yahoo News, Game & Fish magazine, RealClear Politics, The Hill, and National Review. Reisinger works in public affairs consulting for Wisconsin-based Platform Communications. He splits his time between a small town in northern California near his wife’s family and his family’s farm here in Wisconsin. Reisinger studied journalism and political science at the University of Wisconsin-Eau Claire, and has won awards from the National Society of Newspaper Columnists, Seven Hills Review literary magazine, Wisconsin Newspaper Association, and more.
Brian Reisinger is a writer who grew up on a family farm in Sauk County. He contributes in-depth columns and videos for the Ideas Lab at the Journal Sentinel. Reisinger has written about the hidden stories of rural America in a wide range of publications, including USA Today via the Milwaukee Journal Sentinel, Newsweek, Yahoo News, Game & Fish magazine, RealClear Politics, The Hill, and National Review. Reisinger works in public affairs consulting for Wisconsin-based Platform Communications. He splits his time between a small town in northern California near his wife’s family and his family’s farm here in Wisconsin. Reisinger studied journalism and political science at the University of Wisconsin-Eau Claire, and has won awards from the National Society of Newspaper Columnists, Seven Hills Review literary magazine, Wisconsin Newspaper Association, and more.
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