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Sign up todayI Ran into Some Trouble
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Learn morePeggy Caserta, founder of the famous Haight-Ashbury hippie boutique Mnasidika and lover and girlfriend of Janis Joplin, was a Louisiana homecoming queen turned airsick stewardess who eventually landed in 1960s San Francisco and set up shop.
Her store was a hang-out for the Grateful Dead and Big Brother and the Holding Company; it was where Wes Wilson’s posters hung, where Bill Graham sold concert tickets, and where Owsley’s LSD was enjoyed.
Caserta’s world of psychedelic peace, love, LSD, and rock kaleidoscoped into bereavement, heroin addiction, prison, and desperation. She was hated, betrayed, and self-exiled, and after many, many years has recovered, returning home to the bayou to care for her mother with dementia.
Now Caserta is giving a new generation an inside look into a revolution—both countercultural and personal—in her new memoir. It’s the celebration of a transitional time in history and an attempt at redemption.
Peggy Caserta is the founder of the Haight-Ashbury clothing boutique Mnasidika. It’s said that she inspired Levi’s to manufacture bell-bottom jeans, helped put the term “hippies” into our lexicon, was the only non-musician helicoptered into Woodstock, and she was famously the friend and lover of Janis Joplin. Caserta’s life is the story of a generation.
Carol Monda is an Earphones Award–winning narrator and accomplished voice-over artist. She is also an award-winning actor known for her work in Out of Season, After You Left, and The Gentlemen.
Reviews
“A riveting cautionary tale of the wild ride and dark side of the counterculture.”
“[It’s] the whole of Caserta’s life, each era as carefully considered and vividly drawn as the headiest days of Joplin, the Grateful Dead, and Mnasidika…all of it chronicled in her memoir in a wry, funny voice.”
“This memoir isn’t about apologies. Rather, Caserta focuses on telling her story her way and owning it. The experience is less salacious and infinitely more astonishing in the scope of what she did, what was done to her, and what she got away with.”
“An unforgettable portrait of genius, grit, and demons…a run into ’60s music history, delicious rock ’n roll dish, sizzling Janis Joplin anecdotes and just a whole lot of fun.”
“[Caserta] becomes Janis Joplin’s lover, lives the high life, and then crashes and burns through decades before righting herself. An intense lap around the life track touching all the possibilities.”
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