AI - The Ultimate Marketing Game Changer

Summary

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers. As if all these were not enough, radically divergent views from industry stalwarts fuel a raging debate:

“AI will continue to get way more capable… People are using it to create amazing things. If we could see what each of us can do 10 or 20 years in the future, it would astonish us today.”

Sam Altman, Cofounder and CEO of OpenAI

I can't see a path that guarantees safety. We're entering a period of great uncertainty where we're dealing with things we've never dealt with before. And normally, the first time you deal with something totally novel, you get it wrong.

Geoffrey Hinton, 'The Godfather of AI'

This book is an attempt to evaluate both sides of the view and present a middle path, that of a cautious optimism. Dive into this essential guide to navigate the promises and complexities of AI to ensure you are not just a bystander but a leader in the next technological era.

Dr. Deepak Renganathan, a Doctorate in AI and an Advisory Board Certified Chair™, is a seasoned marketing professional with over 22 years of experience across industries such as automobile, luxury real estate, fashion, and 5-star hospitality. Deepak has delivered positive turnarounds for Fortune 500 companies across the Americas, China, EMEA, and APAC regions. His expertise lies in creating impactful, data-driven marketing strategies by leveraging AI, big data, and automation for business growth.